Sinnkawa at INSIGHT Jinshang AI Forum 2026, with Senior Minister of State for National Development and Senior Minister of State for Transport of Singapore, Sun Xueling Gracing Sinnkawa
Sinnkawa, a Singapore-born original IP brand, was recently invited to participate in the INSIGHT Jinshang AI Forum 2026, organized by the JINSHANG Business Club Singapore, on “Inclusive Jinshang · Intelligent Journey · Innovative Future.”
At the forum, Sinnkawa presented its original IP creations and lifestyle products to the business leaders, industry representatives, and international guests. Sharing the creative IP characters that are inspired by Singapore’s cultural identity and influences.
During the event, the Senior Minister of State for National Development and Senior Minister of State for Transport of Singapore, Sun Xueling, who visited the Sinnkawa booth and graciously accepted a Sinnkawa Merlion plush and commemorative gift. That highlighted the brand’s successful integration of local cultural symbols and original character design.
The forum brought together organizations and enterprises from finance, healthcare, technology, tourism, retail, and cultural industries, with a strong focus on AI technology, industrial transformation, and international collaboration. As one of the representative local IP brands, Sinnkawa engaged in meaningful exchanges with both local and international partners, opening new possibilities for B2B cooperation, licensing, and cross-industry collaborations.
Sinnkawa’s booth featured a curated display of character merchandise, Singapore-inspired gift sets, and lifestyle collectibles.
Its signature Merlion-inspired characters and soft visual identity became one of the most recognizable highlights of the venue, attracting widespread of attention and engagements.
The Sinnkawa team shared that participating in the INSIGHT Jinshang AI Forum 2026 and receiving the recognition is both an encouragement and a responsibility.
Moving forward, Sinnkawa will continue to develop as a Singapore original IP, expanding its characters, cultural storytelling, and commercial applications, with the long-term vision of building a licensable, collaborative, and globally scalable IP ecosystem.
