The meaning of this phrase is “Singapore Meets Cuteness” in English. Sinn inspired by “Singapore”, and kawa means “Kawaii”.

At Sinnkawa, we design companions, not just products, as characters and creations that bring comfort, curiosity, and calm to everyday life. Believing in quality over trends, our each and every product is thoughtfully made to craft timeless pieces that nurture emotional bonds and lasting memories. Through every creation, we aim to spread kindness, celebrate heritage, and connect communities, building a movement of joy, one smile at a time.

Sinnkawa envisions a world where cuteness carries culture. From our home in Singapore, we aspire to share Sinnkawaʼs stories and kindness with the world. Through warm, meaningful designs and charming characters, we bring joy, humor, and inclusivity into everyday life, creating lasting, gentle cultural bonds that connect people across different backgrounds through a shared love for our characters and stories.

Born in 2024 and proudly homegrown in Singapore, Sinnkawa began with a simple belief: to bring joy into everyday life, and show that cuteness can carry culture. Inspired by Singaporeʼs iconic Merlion, the Sinnkawa Friends was created. It is a world where each character embodies an unique emotion and personality.

Each Sinnkawa character serves as a gentle reminder in life that we should pause, smile, and embrace the little moments that matter most. From the first sketch to the final creation, every product carries our commitment to warmth, comfort, and quality. Weʼre not just building a brand, weʼre creating a heartfelt movement of joy, connecting both locals and visitors through the universal language of warmth and wonder. Together, they express our belief that everyday life becomes brighter when touched by a little kindness and a little cuteness.

Join our adventure, let us weave a smile across your heart.